The videogame industry is an area in which consumers are voting with their wallets and their eyeballs: audiences, according to recent surveys such as the Pew Internet & American Life Project, are increasingly switching off their televisions and abandoning passive media for the kind of interactive experience that games are able to offer. Games consoles, too, are becoming not only a favourite device for play, but fully fledged media hubs that are used by the whole family, thanks to their ability to stream television services, play music and DVDs, offer social networking services and even record sound, video and motion. We've come a long way since the old days of teenage boys hunched over flickering screens in their bedrooms; and it's time that public perceptions caught up.

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