In a report released today, Pew's Internet & American Life Project -- in collaboration with the Berkman Center for Internet and Society at Harvard -- interviewed 863 of the people who donated to the campaign, creating the first-ever in-depth study on mobile donations.

The findings are fascinating. For one thing, impulse -- when harnessed in the right way -- can be an incredibly powerful thing. "For a sizeable majority of the Haiti text donors surveyed, their contribution to earthquake relief was a quick decision in response to images they saw on television, and involved minimal background research," the report notes.

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