Six percent of American adults who are online say they’ve visited Reddit, which encourages its online community to submit links to stories, photos and other Web postings and then vote them up or down, according to results from a survey out Wednesday.
The report by the Pew [Research] Center’s Internet and American Life project, Pew’s first study of Reddit as a stand-alone platform, found that the site is most popular among younger men, with more than 18 percent saying they’ve visited the site, compared with 5 percent of women the same age. The gender divide holds throughout all the age groups, though the number of people who say they visit the site drops off significantly in older age groups, the study said.
“Sites like Reddit are part of a larger digital ecosystem that is changing the process of news and information discovery,” report co-author Maeve Duggan said in a statement. “Like all social media, it allows more direct citizen engagement in shaping the information ecology and produces cultural touchstones outside the bounds of mainstream media.”Read More