Twitter usage among U.S. adults who go online is up to 18% in the latest Pew Research Center survey, a tad increase from 16% last summer.
The survey released Monday once again showed Twitter’s popularity among people younger than 30, with 30% of so-called millennials active on the site. Twitter is also twice as popular among blacks and Latinos as people described as white. It’s usage is fairly even across income and education levels.
“The upshot is that Facebook is clearly the dominant player in this space, but Twitter use is very comparable to that of sites like Pinterest and Instagram,” Pew senior researcher Aaron Smith said in an email. “And around three times as many Americans use Twitter as use sites like Reddit or Tumblr.”Read More