Selected news stories about the Pew Internet Project and articles citing our data.
Info, Promo, or Don't Know?
1/24/2005 | 
Coverage
Seth Jayson, The Motley Fool
'"Type "snowboard." Hit "enter." Read page.
Is that an advertisement or a contextual link? Does it even matter? Those are a couple of interesting questions raised by a recent report from the Pew Internet and American Life Project.
According to the survey results, only 38% of Internet users were aware of the difference between paid and unpaid results, while only one in six Internet users said they could tell the difference between a simple search result and a paid advertisement. At the same time, half of them said they'd stop using engines if they thought the search providers weren't being clear enough in differentiating between the two."
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