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October 6, 2008
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Presentations

Demographics

Internet Usage Trends – Through the Demographic Lens

11/6/2006 | PresentationPresentation  | Susannah Fox

Presented to FTC: Protecting Consumers in the Next Tech-Ade

Internet users solve problems or choose products by tapping their social networks and by using a search engine. Looking at these trends through a demographic lens, however, we see that about one in five adults in this country are disconnected from the just-in-time information source that the internet has become for many people. One in five adults are disconnected from the online communities that people use to find a new job, a new place to live, or the best treatment for their loved one’s illness.

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Other Demographics Resources

MemoMemo  | A Portrait of Early Adopters

MemoMemo  | China's Online Population Explosion

MemoReport  | Latinos Online

MemoMemo  | Are "Wired Seniors" Sitting Ducks?

MemoMemo  | Generations Online