48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year.
The basic findings in a national phone survey that ended in December show:
48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
15% of respondents said they had used a video-sharing site "yesterday" -- the day before they were contacted for our survey. A year ago, 8% had visited such a site "yesterday." Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.