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Media Mention
May 19, 2008The Baltimore Sun
"Forget the hype about online shopping. Americans may use the Internet to research their purchases - but the information they find there doesn't necessarily clinch the deal.
And when it comes to actually laying out cash, most prefer doing i...
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More in: Shopping, Decision Making
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Media Mention
May 19, 2008MediaPost Publications
"While the Internet has become a key information source for researching products, it doesn't have a major impact on consumers' final purchases, according to a new study.
Findings from the Pew Internet & American Life Project survey that tra...
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More in: Decision Making, Shopping
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Media Mention
May 18, 2008Associated Press, Google News
"The Internet is routinely used when making buying decisions, but its influence is small compared with offline channels such as friends and sales personnel, a new study finds.
Sunday's report from the Pew Internet and American Life Project ...
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More in: Decision Making, Shopping