Home Broadband 2010

Trends in broadband adoption

In contrast to the population as a whole, broadband adoption among African-Americans grew significantly between 2009 and 2010

African-Americans are one of the few major demographic groups to experience notable year-to-year growth in home broadband adoption. The percentage of African-Americans adults with a home broadband connection grew from 46% in April 2009 to 56% in May 2010,3 which works out to a 22% year-over-year increase. No other demographic group saw their overall broadband usage grow by more than ten percent on a year-over-year basis.

Even with this increase, African-Americans continue to trail whites in their use of broadband technologies. However, the gap between whites and blacks has been cut approximately in half over the last year. In 2009, the gap between blacks and whites was 19 percentage points (65% vs. 46%); in 2010 that gap stands at 11 points (67% vs. 56%).

Adoption trends within basic demographics

Adoption trends within demographic groups

Notes

3 This is again similar to the FCC’s fall 2009 survey, which found that 59% of African-Americans were home broadband users. See http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-296442A1.pdf

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