The demographic mix shifts a bit when it comes to looking for health information on the go.

Younger cell phone users are certainly the most likely group to do this activity, but the drop-off point is closer to age 50, rather than age 30. Latino cell phone users are significantly more likely than other groups to use their cell phone to look for health information: 25% do so, compared with 15% of non-Hispanic whites, for example. Cell phone owners living in urban areas are more likely than their suburban and rural counterparts to use their phones to gather health information.