Half of adult cell phone owners have apps on their phones

Part III. Do people use the apps they download?

Introduction

Having apps and using apps are not synonymous. In May 2010, Pew Internet data showed that among adults with apps on their phones, only about two-thirds (68%) reported actually using them.  Overall, that meant that while 35% of U.S. adults had apps on their phone, just 24% of adults actually used them. 

The current survey asked those who reported having apps on a cell phone and/or reported having a tablet computer how many apps they use on each device at least once a week.

Among adults who have apps on their cell phone, roughly half of this group (51%) use a handful of apps at least once a week while 17% report using no apps on a regular basis.  Almost a third (31%) could be called app “power users” in that they use 6 or more apps on a weekly basis.  Among adults who have a tablet computer, 39% report using 6 or more apps on a weekly basis, while just 8% report using no apps regularly on the device. Differences between the groups are not statistically significant, given the small sample size (and large margin of error) for tablet owners. 

Figure 7: Among those with apps, most report using five or fewer on a regular basis

When these figures are computed as a percentage of all adults, apps use is put in clearer perspective.  Figure 8 shows the percent of all adults who use apps on a cell phone or tablet computer on a regular basis.  Among all U.S. adults, only one in three (35%) report using any apps on their cell phone on a regular, weekly basis.  And just one in ten adults (9%) report using apps on a tablet computer at least once a week. 

Figure 8: What percent of all adults are using apps regularly on cell phones or tablet computers?

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Copyright 2013 Pew Internet & American Life Project

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.