How mobile devices are changing community information environments

Part 1: Mobile news takes off

Some local news goes mobile

The majority of those of who own a cellphone or tablet computer (56%) get some kind of local news and information on their mobile devices. That equates to 47% of all adults.

Figure 1: Figure 1: Half of all adults get local news or information on a cell phone or tablet computer

Adults tend to use mobile devices to get local news and information that serve an immediate need. We asked specifically about the kinds of local information obtained through mobile devices. The most sought-after material was local weather. About 4 in 10 mobile phone and tablet owners (42%) use their mobile device to access local weather information. That represents 36% of all American adults.

The next biggest category among cellphone and tablet owners was information on restaurants or other local businesses (37%). General local news came next (30%), followed by other news such as up-to-the minute information of local sports scores (24%) and the latest local traffic and transportation (22%).

What types of local news and information do adults get on mobile devices?

Mobile access to coupons and discounts from local businesses, on the other hand, has yet to be used widely. The same is true for local news alerts.

Respondents were also asked a separate series of questions about what sources they rely on most for a wide range of local news areas. This list of areas asked about included crime, community events, schools and education, politics and cultural events and social services. Just a small fraction cited a mobile device as a primary source for any of these. Thus, for now, the data indicate that mobile devices are mainly a supplemental platform for local news and information, not a primary source.  

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Copyright 2012 Pew Internet & American Life Project

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.