28% of American adults use mobile and social location-based services

Social media users and automatic location-tagging

As of May 2011, 65% of online adults age 18 and older use a social networking site such as MySpace, Facebook, or LinkedIn,7 and 13% of online adults use Twitter.8

Many social media sites, including social networking sites such as Facebook and the status-updating service Twitter, enable users to set up the service to automatically post information about their current location along with their updates on the site. Our survey found that 14% of social media users take advantage of these services, and have set up their account to automatically include their location in their posts.

Who uses automatic location-tagging?

Men, minorities, those making less than $30,000 per year, and those who have not gone to college are significantly more likely than other social media users to use automatic location-tagging. There are no significant differences between social media users of different age groups.

Notes

7 For more about social networking site users, see: “65% of online adults use social networking sites” (2011). Available at http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx

8 “Twitter Update 2011” (2011). Available at http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

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The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.