Overview
On Election Day 2012, the Pew Internet & American Life Project finds social media to be a significant part of the process by which voters are talking about their ballot selections, especially younger voters:
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22% of registered voters have let others know how they voted on a social networking site such as Facebook or Twitter.
Social media platforms have also become a notable venue for people to try to convince their friends to vote.
- 30% of registered voters have been encouraged to vote for Democrat Barack Obama or Republican Mitt Romney by family and friends via posts on social media such as Facebook or Twitter.
- 20% of registered voters have encouraged others to vote by posting on a social networking site such as Facebook or Twitter.
Read on for more.
About the Survey
The PSRAI November 2012 Omnibus Week 1 obtained telephone interviews with a nationally representative sample of 1,011 adults living in the continental United States. Telephone interviews were conducted by landline (606) and cell phone (405, including 212 without a landline phone). The survey was conducted by Princeton Survey Research Associates International (PSRAI). Interviews were done in English by Princeton Data Source from November 1 to 4, 2012. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.6 percentage points.