The Demographics of Social Media Users — 2012

Social Networking Site Users

Overview

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).  Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than rural internet users to use social networking.

Social networking site user demographics

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The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.