In addition to basic tracking questions, this dataset also contains questions about holiday shopping online and health information online.
Contains raw survey data file in SPSS format. (Note: All raw data files include a weight variable that should be used in analysis and is identified as the variable "WEIGHT." Please check and make sure that the weight variable is turned on before you begin your analysis.)
Contains a cross tabulation file of questions with basic demographics in Word format. Standard demographic categories include sex, race, age, household income, educational attainment, parental status and geographic location (i.e. urban/rural/suburban).
Contains a topline data file in Word format. The topline lists the overall percentages for each question, and includes trend data to previous surveys in which we have asked each question where applicable.